Google PPC

Well, a pay per click marketing campaign generally refers to search engine marketing campaigns or a contextual advertising campaign (Google's content network is an example of contextual advertising).

Since WordStream is primarily an SEM solution with a focus on marketing through search, this page will focus on search marketing focused PPC ad campaigns.

A search focused pay per click campaign enables you to run advertisements next to certain search queries. Say I own a company that sells energy drinks.

 I can buy ad space next to the query "energy drinks" so that every time someone types that phrase