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5 Most Important SEO Ranking Factors to Focus On

After a thorough research we have listed down Search Engine Optimisation (SEO) ranking factors you should focus on.

Don’t Violate Google Quality Guidelines

Don’t try to trick Google with practices like hidden texts, paid backlinks, doorway pages, etc. Google is smart and can detect spam. Therefore you should make sure that your website is not sending any spam even by error. Many websites raise spam signals unintentionally, web masters should keep an eye on their website and various spam signals that can breach Google quality guidelines. Two common practices that trigger spam signals are keyword stuffing and spammy backlinks.

User Experience Signals

The central theme of Google search has always been user experience. According to experts, user experience signals will be the most important factor in the coming years. Some factors that you should focus on are:

  • Bounce rate
  • Pages per session
  • Mobile friendly web design
  • Content readability
  • Broken links
  • Website speed


In 2015, Google declared that RankBrain is the third most important factor in the ranking algorithm. RankBrain is largely used as a way to interpret the searches that people submit to find pages that might not have the exact words that were searched for. Rank Brain is an artificial intelligence (AI) program used to help process Google search queries.

What you should do is insist on optimising your content using semantic SEO practices, in order to help Google understand the context of our content and the meaning behind the concepts and entities you are writing about. Also, focus on structured data so markup everything possible in your website and lastly focus on search intent and not keywords.

Content is the King

We cannot stress enough on the importance of having a well rounded optimized content. According to a research, the pages that rank on the first page of Google have approximately 1900 words, which means content is still an important ranking factor.


Backlinks remain an extremely important Google ranking factor in 2018 as well. It has been found number of domains linking to a page has the highest correlation with rankings more than any other factor.

Although there are many speculations that links will play a less role in the future and other factors like user experience and search intent will become super important but for now backlinks should be your number one SEO strategy.

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