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7 Best Free Tools for Social Media Marketing

Looking to grow your audience without spending money?  Here are seven free tools which you can use to up your social media marketing game.


This tool social media marketer’s favourite.  Hootsuite is a social media management tool that lets you manage all of your social networks from one platform. Use Hootsuite to schedule updates, engage your audience, and grow your brand. There's also an analytics feature available.


Buffer just works like Hootsuite, it is easy and efficient to schedule your social media posts. It's just a click away process and the best part is the weekly reports of how your posts have performed!

Google Analytics

Google Analytics is one of the most popular web analytics tools used by SEOs and online marketers because it gives you an incredible amount of information about your website’s traffic.  It's deep, insightful and although it requires time and effort to study its various features.


Buzzsumo hits the nail while generating the right content on social media! It's simple, straightforward and gives you, in a matter of seconds, the current search rate of your "look-alike" content.


With Bitly you can easily create short URLs, and the best part is you can track your results with individual link analytics, and then optimize your marketing efforts based on the insights you collect.


If you’re looking for high-quality images for your content, then Unsplash is your go to place. You can choose from thousands of free photos. There's no restriction on how you can use the photos.


Keyword.io is the best tool for PPC campaigns, SEO, article writing or niche evaluation - this tool will help you with a comprehensive list of highly relevant keyword suggestions to create and improve your message and connect with your audience better.

Are there other social media tools which you’d recommend for social media marketers? Share your recommendations.

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