Admin 03 Aug 2021

Today’s competitive environment demands all businesses to stay updated with the new trends in the market. Whether you are a well-known enterprise or a newly established business, keeping up with technological advancements is the most important requirement of all. If you are a tech-savvy business owner then chances are you already have a website up and running.

You might be the owner of a portfolio website, magazine website, or ecommerce website in Melbourne. However, is your website up to date? Here are a few reasons why you should think about revamping your website.

Technological advancements often give birth to new website design trends after every few years. Thus after a while, your website may feel like it lacks the modern touch and looks outdated as compared to your competitor’s website.
Your website lacks a responsive design. A responsive design refers to whether or not your website adapts to the display of the device. Websites are accessed by modern users using a variety of devices such as desktop computers, laptop computers, mobile devices or tablets, and so on. As a result, your website must be responsive; otherwise, you risk losing prospective consumers.
Your business website hasn’t been optimized for SEO searches. It is an undeniable fact that a good amount of Google traffic will help you attract new potential customers. An SEO-optimized website helps you climb up the SERPs and get more traffic.
At their initial stage, almost all businesses have fewer product offerings. But with further progress, the business develops its brand identity and thus you may want to showcase it. If your old website does not reflect the business’s new identity then it is about time to redesign your website.

These are some of the important reasons why you must consider re-designing the website. So here are top 10 website redesign tips.

However, before you initiate redesigning the website, start with the following steps.

Start by performing an audit of your website. An audit reveals exact areas with issues, what part of the website has a higher bounce rate, which part of the website is getting more views etc. There are several tools that will help you in analyzing these factors.
Before starting redesign, determine who your target audience is. You can find that out with the help of tools like Google analytics.
Set objectives and priorities required changes. Understand which changes need to be done first.
Research what are the newest website design trends currently existing in the market. Choose designs that ultimately boost your website’s performance.
Most importantly create an action plan for the complete process even if you are taking help from professionals of website design in Melbourne.

Following are the top 10 website redesign tips;

1. Incorporate Attractive Visual Elements

Various researches have indicated that visual stimuli can boost website visits. Eye-catching visuals significantly improve visitor engagement and is purely based on human psychology. As per some studies, such visuals act as stimuli that can influence website visitor’s emotions and affects their attitude.

Here are some of the statistics;

Website visitors are 85% more likely to buy your product when they watch a video about it.
Colorful visuals boosts people’s desire to read content by 80%.

Ref: https://venngage.com/blog/marketing-psychology/

As a result, adding such significant visual cues can work to your website's advantage. The best way is to incorporate custom images, product videos, or illustrations.

2. Optimize Your Website for SEO

If you want to improve your website's ranking in Google searches, Search Engine Optimization (SEO) is the way to go. As the majority of the customers today have access to online mediums, SEO optimization must become the business’s top priority. SEO optimizations help you in attracting your target audience and also make your business discoverable. For this purpose, you can take help from affordable SEO services providers.

3. Introduce Blog Content

Blog content can be the most easiest and effective way to communicate about your brand with the target audience. According to statistics, blog posts are part of the content strategy for about 89% of content marketers and have realized a positive return on investment.

Ref: https://www.hubspot.com/marketing-statistics

However, only posting random blogs won’t do much for your business. At the initial stages, share blog content about the latest trends closely related to your own products as well as share informative content that describes your products. Moving forward you can also share unique, distinctive, and thought-provoking content to boost engagement.

4. Build a Mobile Friendly Website

Mobile-friendly websites have become a necessity for businesses. According to various statistics, mobile traffic skyrocketed from 2020 to 2021. This underlines the importance of building a responsive website. A well-responsive website allows visitors to browse through the website, purchase products, interact with content, and also become familiar with your brand. If needed take inspiration from other mobile websites in Melbourne.

5. Minimize Website Loading Time

Additionally, make sure that your website loads quickly when accessed through any device. To achieve better results ensure website loading time is below 205 seconds and Google insight value is well above 70%.

6. Create an Unforgettable Landing Page that Reflects Your Brand Identity

Brand personality is communicating with your intended audience about what your brand stands for. What are the qualities that separate you from competitors and why customers must choose you. Ideally, a powerful brand personality is communicated not just with lengthy articles or mere words. Perhaps it is an amalgamation of brands specific colors, unique & customized images, the type of content you share as well as how you interact with the audience.

Thus start to build an appealing landing page that incorporates colors, images, etc. that reflects your brand personality. Additionally, make sure you share content that narrates a consistent story and allows your customers to relate to it. However, be mindful that you do not get carried away with the endless design possibilities.

7. Use Clear and Concise Headlines for Landing Page

Adding a keyphrase-focused headline on your landing page is an effective strategy. Always prefer a headline that clearly indicates what the website is about and what type of product/services you offer.

8. Access Customer Behavior

Data that indicates your customer’s choices, pre-dispositions, and preferences is crucial in determining the success of your marketing efforts. Thus identify which part of the website receives more views than others and investigate causes for the same. As you gain better clarity about customer behavior patterns, you can make changes to your website accordingly.

9. Focus on User Experience

Many enterprises deliberately plan on riding the wave of modern website design trends. But in the process, they tend to complicate overall design which increases website loading time. It ultimately hampers user experience leaving you with less website engagement. Thus focus on improving user experience rather than only focusing on the aesthetics part.

10. Adopt a Storytelling Approach While Designing

It has been proven through the years that people closely associate themselves with brands that they resonate with on a personal level. Thus if your website successfully narrates the story of your business from top of the page to bottom, it is more likely to boost audience engagement.

Conclusion:

Website designers are innovating and witnessing design trends that are driving positive disruption in this area. Thus businesses are readily adopting these changes and focusing on offering a better experience to their end-users, which ultimately leads to improved customer conversion.