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Difference between SEO and SEM

Traditional marketing has evolved exponentially over the past few decades due to a lot of technological advancements. Leaps in technology, in a way, have brought disruption in conventional marketing techniques.  Today businesses are unable to reap significant rewards through some of those traditional techniques and may opt for services from SEO company Melbourne.

The marketing industry witnessed the biggest shift after the invention of personal computers. Personal computers drove the adoption of the internet into everyday life. People started consuming digital content on a daily basis. It has created unlimited opportunities to reach an audience online.

Thus many marketers expect that digital marketing would be pertinent to all forms of business in the coming years.

Search engine optimization (SEO) and Search engine marketing (SEM) are today’s two most important digital marketing strategies. These two strategies help businesses to improve their online visibility and search performance.

The Difference Between SEO and SEM:

Hence the main difference between SEO and SEM is the use of SEO is an unpaid tactic and SEM is a paid tactic. Meanwhile, some marketers consider that SEM encompasses both paid and organic strategies.

What is SEO?

SEO is a practice of optimizing the webpages and their content to achieve a higher ranking in search engine results pages (SERP). Marketers use a variety of tactics to obtain greater visibility on search engines. Better search engine visibility drives more organic traffic to the website and increases the likelihood of attracting new customers for the business. You can take help from experts with the most affordable SEO services in Melbourne.

1. Technical SEO:

It involves optimizing elements of a website for the crawling and JavaScript indexing phase. The process aims to improve the search visibility of the website, improve site loading speed, website architecture, user experience, structured data and security. As all these elements are non-content related, it is known as technical SEO.

2. On Page SEO:

It is a process of optimizing web pages to target a keyword and those appeals to search engines. On Page SEO techniques include strategies such as publishing high quality content that is relevant for your target audience, strategically incorporating relevant keywords, HTML source code optimization, image optimization and title tags, meta description and much more. The excellent SEO strategy results in improves online visibility with search engines and greater SERP rankings.

3. Off Page SEO:

Google considers many off-page factors to determine the website’s ranking. It can be difficult for businesses to achieve high ranking only with high-quality content. Thus websites can build their authority through on guest blogging on relevant topics, building quality backlinks and brand recognizing activities. This technique ultimately improves your websites Google rankings.

4. User Interaction:

There are factors which help Google to discover how users are interacting with your website and whether they are finding your website relevant. For example, a high bounce rate is interpreted as a sign of low-quality content by Google or your webpage is not able to provide relevant information to the end-user. Hence if your webpage is recognized by Google as a bad fit for a specific keyword, the search engine will drop ranking for the page.

Also Read Here: How To Drive More Traffic To Your Website

What is SEM?

SEM is the process of marketing businesses using paid advertisements to achieve better ranking in search engine results. These paid strategies include Pay Per Click (PPC) ads or paid Google ads on platforms such as Google My Business etc. Seek help from professionals who provide SEM services in Melbourne to achieve better results quickly.

1. Display Advertising:

Digital advertising corresponds to creating awareness about your products and convincing users to buy products or services through images, videos, or text-based content on various social media platforms or on the website.

2. Pay-per-click (PPC):

It is a model of online marketing for which marketers pay a certain fee to websites or search engines like Google for each time one of their ads is clicked. The strategy is beneficial to gain earn user visits organically.

3. Remarketing:

Remarketing is a strategy of engaging with your existing customers by posting new advertisements. These customers may have been already registered with your applications or are already engaging with your website. Remarketing is extremely useful in creating brand awareness.

Major differences Between SEO and SEM:

  • SEO is a more cost-effective approach as an online marketing strategy, as it aims to attract visitors to organically without paying for it. Whereas SEM requires you to pay a certain fee per click.
  • SEM strategies are suitable for those businesses which are comparatively new and had no previous online presence. You can get assistance from the SEM agency Melbourne to implement these strategies for your business. Whereas SEO strategies are ideal for already established businesses which have some online authority.
  • SEM strategies yield immediate results as compared to SEO techniques. While SEO techniques require persistent efforts for a significant amount of time before you see tangible results.

Final Thought:

The best strategy for businesses would be to combine both SEO and SEM techniques to achieve desired results. Businesses can fine tune their marketing campaigns according to their specific requirements.

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