Today’s competitive environment demands all businesses to stay updated with the new trends in the market. Whether you are a well-known enterprise or a newly established business, keeping up with technological advancements is the most important requirement of all. If you are a tech-savvy business owner then chances are you already have a website up and running.
You might be the owner of a portfolio website, magazine website, or ecommerce website in Melbourne. However, is your website up to date? Here are a few reasons why you should think about revamping your website.
These are some of the important reasons why you must consider re-designing the website. So here are top 10 website redesign tips.
However, before you initiate redesigning the website, start with the following steps.
Various researches have indicated that visual stimuli can boost website visits. Eye-catching visuals significantly improve visitor engagement and is purely based on human psychology. As per some studies, such visuals act as stimuli that can influence website visitor’s emotions and affects their attitude.
Here are some of the statistics;
As a result, adding such significant visual cues can work to your website's advantage. The best way is to incorporate custom images, product videos, or illustrations.
If you want to improve your website's ranking in Google searches, Search Engine Optimization (SEO) is the way to go. As the majority of the customers today have access to online mediums, SEO optimization must become the business’s top priority. SEO optimizations help you in attracting your target audience and also make your business discoverable. For this purpose, you can take help from affordable SEO services providers.
Blog content can be the most easiest and effective way to communicate about your brand with the target audience. According to statistics, blog posts are part of the content strategy for about 89% of content marketers and have realized a positive return on investment.
However, only posting random blogs won’t do much for your business. At the initial stages, share blog content about the latest trends closely related to your own products as well as share informative content that describes your products. Moving forward you can also share unique, distinctive, and thought-provoking content to boost engagement.
Mobile-friendly websites have become a necessity for businesses. According to various statistics, mobile traffic skyrocketed from 2020 to 2021. This underlines the importance of building a responsive website. A well-responsive website allows visitors to browse through the website, purchase products, interact with content, and also become familiar with your brand. If needed take inspiration from other mobile websites in Melbourne.
Additionally, make sure that your website loads quickly when accessed through any device. To achieve better results ensure website loading time is below 205 seconds and Google insight value is well above 70%.
Brand personality is communicating with your intended audience about what your brand stands for. What are the qualities that separate you from competitors and why customers must choose you. Ideally, a powerful brand personality is communicated not just with lengthy articles or mere words. Perhaps it is an amalgamation of brands specific colors, unique & customized images, the type of content you share as well as how you interact with the audience.
Thus start to build an appealing landing page that incorporates colors, images, etc. that reflects your brand personality. Additionally, make sure you share content that narrates a consistent story and allows your customers to relate to it. However, be mindful that you do not get carried away with the endless design possibilities.
Adding a keyphrase-focused headline on your landing page is an effective strategy. Always prefer a headline that clearly indicates what the website is about and what type of product/services you offer.
Data that indicates your customer’s choices, pre-dispositions, and preferences is crucial in determining the success of your marketing efforts. Thus identify which part of the website receives more views than others and investigate causes for the same. As you gain better clarity about customer behavior patterns, you can make changes to your website accordingly.
Many enterprises deliberately plan on riding the wave of modern website design trends. But in the process, they tend to complicate overall design which increases website loading time. It ultimately hampers user experience leaving you with less website engagement. Thus focus on improving user experience rather than only focusing on the aesthetics part.
It has been proven through the years that people closely associate themselves with brands that they resonate with on a personal level. Thus if your website successfully narrates the story of your business from top of the page to bottom, it is more likely to boost audience engagement.
Website designers are innovating and witnessing design trends that are driving positive disruption in this area. Thus businesses are readily adopting these changes and focusing on offering a better experience to their end-users, which ultimately leads to improved customer conversion.
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